Logo for Mission20 in large, bold, orange and white letters.

Mission20

Mission20, founded by Patrick McKeon, offers Life & Career Strategies for High-Performing Leaders.

Mission20 represents the personal mission to become aware of who you really are (outside of “what you do”), to align your life and career with that identity in mind, and to take action to in order to live a life of purpose, joy and impact.

We were tasked with designing a “masculine” brand that attracted financial professionals and met them where they are while also inspiring them to move towards more fulfillment.

INDUSTRY

Business Coach
Life Coach

SCOPE

Brand Identity
Web Design
Print Design

A black and dark gray background with a word tag reading "Mission20" in orange and white letters, tilted to the right.
Close-up of a person's hand wearing a watch and holding a pen, writing on paper at a wooden table, with another person in the background gesturing with their hands.
Dark gray background with stylized text 'M20' in orange and white for Mission20.
A poster on a concrete wall encourages creating a personal mission with the words 'Create Your Personal Mission. Start Living It.' against a background of a mountain landscape and a small flame icon.
A business card for 'Mission20', featuring the title in bold black and orange letters on a dark background, with a subtitle about life and career strategies for high-performing leaders, and contact information at the bottom.
Man sitting on front steps in front of white house, smiling, wearing a light blue checked shirt and navy pants.
Black mug with white and pink text saying "Powerful thoughts lead powerful action" on a white marble surface, surrounded by small bowls of coffee beans and a green spoon with coffee beans and a copper measuring spoon.

“My new brand identity is friggin awesome! Alex absolutely nailed this!! I LOVE IT!”

– PATRICK MCKEON

Orange a brochure with the text "Mission20" and a matching envelope on an orange background.
Two metal pin badges, one with the M20 logo and the other with a fire flame icon, and two round metal containers with pins on the back inside.
Three notebooks stacked on a white table, the top one with an orange cover that reads 'Powerful Thoughts Lead Powerful Action.'
A young man holding a white tote bag with a logo that includes a flame icon and the words "Mission20 | Life of Impact" against an orange background.
Back of a man wearing a black T-shirt with the text 'MISSI 206 N' printed in orange and white.
Logo with a flame icon in the center, surrounded by the text 'Mission Twenty Life of Impact' on a dark background.
Webpage homepage for Missi6N, featuring a mountain landscape with snow-covered peaks, text about leadership and strategies, and an orange "Learn More" button.
Color palette with four color labels: Black, Charcoal, Slate, Flame.