Logo with a transparent background, beige dots arranged in a grid pattern on the left, and the word 'Matrix' in white text on the right.

Matrix Strategic Partners

The mission of Matrix Strategic Partners is to build championship cultures through consulting and seminars. The brand identity and website needed to be minimal and scrutured to not only represent a matrix itself, but also represent the years of coaching experience they bring to the table.

matrixstrategicpartners.com

INDUSTRY

Athletics

SCOPE

Brand Identity
Web Design
Print Design

Person in black sleeveless shirt and black shorts holding a black basketball outdoors. A white logo for Matrix Strategic Partners over top of it.
Logo for Matrix Strategic Partners featuring a grid of gold dots and the company name in navy blue, with the descriptor 'Strategic Partners' underneath.

The dots also pay homage to scoreboards seen hanging in sports arenas and buildings all over the world

The various sizes of dots inside the matrix create an “M” Silohoutee

The equal amount of rows and columns of dots mimics a numerical matrix

Computer monitor displaying a Matrix Strategic Partners website titled "Building Championship Cultures," with images of people gathered in discussion or listening to a coach, set against a dark blue background.
Black and white photo of a basketball player with tattoos, viewed from behind, wearing a tank top, looking to the right.
A wooden artist mannequin holding a dark blue rectangular business card with a pattern of small circular holes arranged in a square in the center representing the "M" submark for Matrix Strategic Partners.
Black t-shirt hanging on a hanger with the words 'Championship Culture' printed on it for Matrix Strategic Partners.
Dark blue background with a grid of gold dots representing the submark of Matrix Strategic Partners.
A vertical banner featuring the logo and name of 'Matrix' at the top, with a black-and-white photo of a woman with curly hair, wearing a headband, speaking passionately and coaching a group of children.
Six minimalist line art icons related to data analysis and project management, arranged in a 3x2 grid. The top row includes a scatter plot with a trend line, a trophy on a podium, and a flowchart with geometric shapes. The bottom row features a hierarchical diagram, and a decision tree with X and O symbols.
Business card with a dark blue background on top and white background below, displaying the logo and name 'Matrix' on the top card, and contact information for John Griff below.
Collection of abstract white geometric and symbol designs on a black background, arranged in four rows. Preliminary sketches for Matrix Strategic Partners.
A black and a white insulated bottle with the brand name 'Matrix' on them, placed on a minimalist platform against a neutral backdrop.
Mobile and tablet screens displaying a website for 'Matrix' with a black-and-white group photo of people wearing Black Rivas t-shirts and caps, and text about building championship cultures for Matrix Strategic Partners.
Color palette with four vertical stripes: white, gray, navy blue, and tan. Each stripe has a dotted pattern at the bottom. Matrix Strategic Partners.
Multiple website mockups for a leadership training company called Matrix Strategic Partners, featuring a dark blue and white color scheme with images of people in training or sports activities.