Evin, founder of Envi, had a vision to create a brand based on sustainable, eco-conscious living that would be just as convenient, accessible and recognizable as hypermarkets like Amazon and Walmart.

I wanted to take Evin’s vision and design a brand that read as eco-friendly and sustainable without intimidating clients with a feeling of complexity and exclusivity. That’s where the tagline we created “sustainable made attainable” was born.