Logo featuring a woman's profile with glasses and a man's profile, with the text 'CoFlow' below.

CoFlow

CoFlow is a neighborhood-based co-working space in Richmond, VA.

I literally jumped at the opportunity to work on this project. Richmond, VA is quite honestly my second home. I spent my college years and started The Routine Creative while living in Richmond.

So, one could say that this was a bit of a passion project; designing a brand that felt diverse and approachable for the artsy and eccentric city of Richmond.

Industry

Co-Working Space

Scope

Brand Identity
Tagline Creation

Six round tokens arranged in two rows, with logos and text in blue, white, and orange colors, casting shadows on a beige background.
Poster with the logo of CoFlow, a stylized illustration of a woman and man's heads, and a photo of two women working together on laptops. The poster has the text 'Work better together' and the website 'coflowrva.com'.
A white tote bag with an orange logo featuring illustrated side profiles of a woman and a man, with the word "CoFlow" written below.

Flowy mascots to represent the Church Hill community, coworking & CoFlow.

Logo with a stylized illustration of a woman's face in profile, wearing round glasses, with the word 'CoFlow' underneath."

Playful Serif with rounded edges and unique flourishes gives it that warm and welcoming “coffee shop vibe” while remaining professional.

Three people working on laptops and tablets at a long table in a cozy cafe with a large calendar on the wall behind them.
A brown mug hanging from a knotted rope with the message "We work better together" written in white letters.

“Rest assured you are in good hands with The Routine Creative. If you trust in the process and Alex, you will receive a brand identity above your wildest dreams. This has completely been worth the investment!”

– Lyndee Cabo, CoFlow

Collage of promotional images for CoFlow coworking community. Top left: 'Where We Work It' in blue on dark background. Top right: 'We Work Better Together' in brown on beige background. Bottom left: 'Work Better Together' with '@COFLOW.CO' in blue on light background. Center: gray sweatshirt with 'CoFlow' logo, and below a screenshot of the CoFlow website showing a coworking space interior with people working.
Five squares of different colors arranged in a row, from left to right: light beige, light mint green, burnt orange, light tan, dark navy blue.